In the News
As growth in data demand drives the deployment of LTE, one of the challenges facing mobile operators is how to improve the subscriber experience, while navigating the increasing complexity of their own networks. Neil Coleman, Actix Director of Global Marketing explores the issue and suggests a cost-effective customer-centric approach for operators to successfully manage their HetNet. Read the blog.
Actix research shows bridging big gaps in mobile subscriber experience will take more than small cells
- Mobile data sessions to increase tenfold by 2015
- Small cell solutions to increase network complexity by a factor of 50
- Geo-located subscriber analytics critical for defining new network infrastructure
London, May 15 2013 – As smartphone ownership climbs from half of the current subscriber population in mature markets to more than 80% by 2015, mobile networks face a tenfold increase in data session demand according to Actix, an award winning pioneer of software that enables mobile operators to run more effective networks.
Mobile operators have no shortage of subscriber data: operators know demographic information such as the age, gender and home address of their subscribers; they know which phones subscribers are using and they know where and how subscribers use mobile products and services.
The combination of Actix and IBM PureSystems will enable mobile operators to accelerate the deployment of Actix’s mobile analytics and optimization solutions.
Actix has now enabled its ActixOne platform on the IBM PureFlex System. Optimization on IBM PureSystems allows our joint customers to realize improved time to value with faster deployment. For more information, please visit http://www.ibm.com/ibm/puresystems.
Actix to showcase award-winning LTE Solutions at LTE Latin America
As winner of “Best LTE Test & Measurement” category at Telecoms.com LTE Awards 2012, over 100 operators and vendors insist on Actix as their partner of choice for planning, testing, optimizing and analysing their LTE networks. Visit Actix at LTE Latin America 2013, 16 – 17 April, stand 35, to find out how we can help you:
Actix study reveals subscribers initiate less than 30% of data sessions and don’t notice 80% of failed data connections
London, 20 March 2013 – By studying real-world data from eight network operators across four continents, Actix has found that on average only 30% of data sessions are user initiated – and the majority of failed data sessions happen without the user even noticing.
New social media analytics from Actix enables operators to identify and target new revenue opportunities
ActixOne update allows operators to track social media data beyond their networks for a complete customer experience picture
London, 21st February 2013 – Actix, the world leader in mobile network analytics and optimization, has integrated live social media sources into the ActixOne platform, enabling mobile operators to identify new revenue opportunities in untapped areas of demand and target these with pinpoint precision.
Roberta Prescott, RCR Wireless talks to TIM Brazil about the benefits of Actix's Network Optimization solution
15th February 2013 http://www.rcrwireless.com/americas/20130215/carriers/case-study-tim-bra...
Actix report reveals the current ‘state’ of the mobile network and shows the impact of people, places and devices
- Less than 30% of mobile data sessions are user initiated
- Only 5% of locations are responsible for half of network traffic
- Smartphones released in 2012 generate 2.5 times more traffic per subscriber than smartphones released in 2009
- LTE delivers on early performance claims but on lightly loaded networks
- If Blackberry users switched to Apple or Android, mobile traffic would increase by 20%
London, UK – 12 February 2013: Using real-world data from eight network operators across four continents, a new study by Actix reveals how the dynamic interp
Starts new fiscal year with 40% increase in backlog
London, 8 February, 2013 – Actix has announced record orders for its RAN analytics and optimization platform, known as ActixOne, for the fiscal year that ended on January 31st, 2013. Global demand for the company's Customer Experience Analytics (CEA) solution was the basis for the strong performance.