Actix research shows bridging big gaps in mobile subscriber experience will take more than small cells
- Mobile data sessions to increase tenfold by 2015
- Small cell solutions to increase network complexity by a factor of 50
- Geo-located subscriber analytics critical for defining new network infrastructure
London, May 15 2013 – As smartphone ownership climbs from half of the current subscriber population in mature markets to more than 80% by 2015, mobile networks face a tenfold increase in data session demand according to Actix, an award winning pioneer of software that enables mobile operators to run more effective networks.
Rise of small cells, big data and LTE strategies to dominate 2013 mobile network landscape, predicts Actix
Small cells and big data are set to shape the mobile industry agenda in 2013. Mobile operators will also be challenged to maximise the marketing impact of LTE rollouts, while maintaining 2G and 3G network performance.
Actix believes, four key trends will determine the mobile network landscape in 2013:
HetNet ready ActixOne platform enables operators to converge LTE, small cells, 2G and 3G networks
London, October 31 2012 – The biggest challenge facing mobile operators in 2013 will be surviving the complexity of their networks, as exponential growth in data demand drives the deployment of LTE and small cells to bolster existing 2G and 3G networks, according to Actix.
Actix tracks small cells, performance and coverage
Actix has launched small cell analytics allowing operators to prioritise small cell rollouts, understand small cell performance and measure the impact on their macro networks.