Press Releases

Tuesday, 28 January 2014 12:58

Mobile network traffic doubles in 2013

  • Voice calls increase, data connections double in a year
  • 30 percent of locations carry 80 percent of traffic
  • 30 percent of traffic has shifted from outdoors to indoors

Traffic on mobile networks doubled in 2013, according to the latest research by Actix. Voice calls and indoor data usage rose significantly during the year, with data downloads and uploads more than doubling.

In research conducted into the busiest square kilometres of the Radio Access Network (RAN) on mobile networks around the world, Actix identified a doubling of data downloads in 2013, whilst uploads increased by 140 percent. Even voice calls grew by 16 percent - significantly less than data, but still double digit growth.

  • Most stressed locations result in 17 percent dropped calls
  • Volume of call drops varies widely across handset brands
  • iPhones drop fewer data sessions; Blackberry drops fewest voice calls

Demand for data services is leading to increased failings on mobile networks, according to recent research conducted by Actix. The number of dropped data sessions and voice calls has increased by 121 percent as data demand grows.

On average around 1 percent of voice and data calls fail on mobile networks however some locations deliver call failure rates of over 17 percent during periods of high network load.

  • New handsets drive 40 percent more data usage year on year
  • Apple users consume twice the data of Android

Smartphones launched in 2013 consumed more than seven times the data of those launched in 2009 and 40 percent more data than 2012 models, according to Actix’s latest research on global mobile users.

Analyzer from Actix, the most widely used tool for mobile network advanced drive test survey analytics, now supports network optimization, network acceptance and validation for LTE Advanced rollouts as well as for 2G, 3G and LTE.

  • Actix expands delivery of mobile subscriber analytics and network optimization in new market

Actix, an award winning pioneer of software that enables mobile operators to run more effective networks, announces the successful implementation of ActixOne Geo-located Customer Experience Analytics and Network Optimization for BaikalWestCom, the largest mobile network operator in East Siberia.

BaikalWestCom, a subsidiary of Rostelecom, is the first operator in Russia and the Commonwealth of Independent States to implement the ActixOne platform for call tracing and RAN optimization to increase efficiency and automate network optimization processes.

Tuesday, 26 November 2013 12:29

A third of Europeans using mobile for commerce

  • New research shows mobile users across UK, France and Germany showing consistently high use of mobile for buying goods and services
  • Operators need to deliver reliable user experience to ensure m-commerce flourishes

European mobile users are showing a significant appetite for buying goods and services on their phones, according to new research.

Conducted by On Device Research on behalf of Actix, across France, Germany and the UK, the research shows that more than 30% of mobile users are making purchases on their phones, with Germans the most likely to use mobile commerce.

  • New research shows biggest subscriber frustrations relate to mobile data coverage
  • Web browsing and social networking top data usage for consumers

Lack of mobile internet coverage is the issue that frustrates subscribers most about the service provided by their mobile network operators, according to new research.

The research, conducted by On Device Research on behalf of Actix, across France, Germany and the UK, shows almost half of respondents cited lack of data coverage as their biggest frustration with their mobile service provider. The second biggest issue for mobile users was limits on the amount of data that can be used, cited by 35% of respondents.

  • Research shows mobile users actively seeking Wi-Fi hotspots rather than cellular network
  • Mobile Operators face challenge of understanding where and why subscribers jump to Wi-Fi

Europeans have embraced Wi-Fi to access mobile data, with more than 55% choosing Wi-Fi instead of cellular when away from home, according to a new survey about mobile data experiences.

The research, conducted by On Device Research on behalf of Actix, a leading supplier of RAN analytics and optimization solutions for Mobile Network Operators, shows the extent to which mobile users seek out Wi-Fi networks even away from home and work.  More than 55% of Europeans regularly use Wi-Fi connectivity on their phones when they are away from home. In the UK this figure increases to almost 65% showing that tech savvy users are getting around operator data tariffs or caps.

  • Delivers high quality subscriber experience for LTE from day one
  • Independently verify and accept 100% of small cell deployments
  • Up to 80% reduction in the effort required to roll out small cells
  • Tests indoor/outdoor interaction and transitions from small to macro cells

Faced with mobile networks groaning under the increased subscriber demand for more data, operators are turning to small cells as a way of meeting the increasing need for capacity and coverage. LTE Network Acceptance for Small Cells from Actix, a leading supplier of RAN analytics and optimization solutions,enables mobile network operators to speed up the acceptance process, while staying in control, reducing costs and ensuring a quality customer experience from day one.

Thursday, 26 September 2013 10:09

The challenge of new iPhones to mobile networks

Mobile operators enjoying a bumper influx of new iPhones on their networks need to carefully manage Radio Access Network (RAN) resources to ensure that these new handsets do not negatively impact the subscriber experience for other customers, according to Actix, a leading supplier of analytics and optimization solutions to mobile network operators.

Whilst the launch of new Apple handsets provides an opportunity to lock subscribers into new contracts, Actix points out new devices can unbalance the network for other subscribers.

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