Competitive Benchmarking

Just Measuring Competitive Performance Isn't Enough.

What if you could know exactly where your data or voice network was weak vs. your competitors and then immediately act on it? The Competitive Benchmarking solution from Actix gives you the timely, actionable information you need to finally address this critical need.

There's only one way to gather intelligence on your competitor's data and voice networks: that's by performing drive surveys on pre-defined routes using mobile devices for each network. Many operators outsource the collection of the data to third parties and the majority of them also outsource the collection, processing and report generation.

The result is that operators receive a static report every quarter or 6 months, typically 1-2 months after the actual drives were performed, along with a massive amount of raw data. The static reports typically offer little flexibility for slicing and dicing the data to address specific questions.

Given the dynamic nature of the network, and the delay in receiving the report, acting on competitive weaknesses in areas where the network has changed is simply not realistic. New data must be collected to verify the problem, before any action can be taken. Even in problem areas where the network has been static, the massive amount of data produced can make it incredibly difficult to find a specific problem and diagnose the root cause. A typical large metropolitan area will generate up to 100 GB of raw data which must be processed, aggregated and analyzed.

Turn Competitive Benchmarking Data into Actionable Information.

The Competitive Benchmarking solution from Actix provides a rich set of visualization capabilities including color-coded regional maps and tables clearly identifying how your voice and data network compares to your competitors' networks. A rich data model ensures that reports and dashboards can be configured to address a wide range of data visualization needs.

A competitive benchmarking dashboard with regional drill-down

A benchmarking report for voice services

The solution enables competitive drive survey data to be automatically processed as soon as collection is complete. That allows the data to be accessed by engineers in a timely fashion – hours or days instead of weeks. Furthermore, users may seamlessly drill from high-level benchmarking statistics to analytics for finding and resolving problems to enable immediate changes to be made to the network.

One operator implemented our solution, initiated a campaign to make changes to their network, and moved from last place in data quality to first place in a major metropolitan area. At the same time, they reduced time spent on processing and analysis tasks by more than 20x.